Showroom of Dreamhouse, Prague, CZ / visual merchandising
With every season, each room was transformed to show the novelties and a spirit of each brand that Dreamhouse textile agency represents. It was always fresh and different, spiced with a Dreamhouse philosophy. The idea was to put Prague in line with other important European cities and allow the Czech and Slovak people to see all the new products at the same time as Londoners, Parisians … it was ambitious for the local culture. Only the few understood and used the showroom to their advantage and to the joy of Dreamhouse.
